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Diary of a Cheerleader

Kiehls Cosmetics Launch - Cheer Diary

Pineapple Cheerleader jumping outside Kiehl's storeKiehls store opening

By Holly

Today was a big day for U.S. cosmetics brand Kiehls – the launch of their brand new, London store. And who better to help them shout about it than the Pineapple Cheerleaders! 

Kiehl’s was born and bred in the U.S.A. so the P.C.s were brought in to add some all American glitz, glamour. To make it even more exciting we were promoting beauty products. And you know what that means; mountains of gorgeous Kiehls freebies – what could be better!? … Well perhaps chocolate but this is a close second ; ) 

When we first arrived it was raining – oh no! - Sooo not ideal to promote beauty products when the rain is cheer styling you out! But after being shown to our changing room and getting kitted up in our cute cheer skirts and promo t-shirts a cheericle happened and the gorgeous sunshine came out for the rest of the afternoon! Thank you Cheer Gods x 


The Kiehl’s branch is located right in the city, surrounded by huge corporations & investment banks so we must have looked even more bright and bubbly next to all of the people in their suits. We started off our first session with my favorite cheer ‘Hey You’ which really got people’s attention. Staff from the Royal Exchange next door even came out to watch us! All our cheering and flyering must have been doing a good job because for the rest of the afternoon the shop was filling up with people. The Kiehl’s team were delighted with the result. And we loved cheering form them especially when they offered us some of the hummingbird bakery cupcakes which were a treat for the customers. Even though they were to die for we were careful not to have too many of course! ;) 

The most exciting part of the day was the arrival of Kiehl’s CEO and his glamorous entourage. For this we cheered extra loud and it paid off because he commented on what a great job we were doing! Not only did we put a smile on their faces but we definitely cheered up all the office workers at Bank.  

After this it was nearly time to head home, but before we left the team gave us some free products and gift bags which was the cherry on top of a cheertastic day!